It's worth mentioning that we don't always look for the most high profile games to cover. TG4 has a public service broadcast remit, and is not commercially driven to the same degree as other channels might be, though we have to ensure that matches are still of interest to both viewers and advertisers. We've built the programme's profile up over the past 8 seasons, from having an audience of 30-40K to over 250K for the most high profile matcches. We want to get around to the different counties, and this often involves finding a balance between broadcasting a match the public will want to watch, with giving all counties fair coverage. For example, Sligo's profile rose this Summer, which made the broadcast this Sunday a more attractive proposition. It means that we've been in 18 counties so far with either live or deferred coverage of county finals, and we've had highlights from the rest on the GAA highlights programme on Monday evening. We'd hope that we can get to the rest for live broadcast in the next few years, provided negotiations with the GAA go well on the next broadcast contract.